Wikipedia describes merchandising as 'the practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase'.
Merchandising in Kenya is not a new concept. It has been around for quite some years. Merchandising can be considered a marketing strategy that gets goods moving faster than the conventional ways of selling. This strategy can be used in two ways:
1. In-store Merchandising: where companies that produce consumer goods assign a sales representative to a store/supermarket to arrange and display goods/products in an appealing manner. The sale of these products and services are then monitored by the sales representative who enumerates their benefits to the prospective customer and convinces them to choose this product over another. Some of the products usually have an on-going promotion therefore the sales person entices the buyer with this offer. The sales representative also collects information regarding the product by asking clients why they would not want to buy this product as compared to another. This information is then communicated to the company which makes changes in line with customer requirements. The product or the image of the product may then be refined in response to the feedback from the prospective buyers.
2. The second type of merchandising involves out-door sales. This is whereby the merchandiser or the marketing firm acquires a product line from a client and sells the products on their behalf. How is this done? The merchandiser stocks the company's goods e.g perfumes, lotions, magazines etc. These should be Fast Moving Consumer Goods (FMCG) that are priced affordably so as to sell in large volumes in order to make a good profit. The sale of these FMCG can be done through door-to-door campaigns, walkin-ins (offices) and any other method.
And there you have it. Merchandising demystified!
Saturday, November 24, 2012
Everywhere you look organizations are outsourcing their business functions e.g. Accounts, Payroll, Auditing, Branding, Communications and now Marketing. Why is this so, you ask? This is because Marketing determines whether an organization will succeed or fail. Many small companies begin without a marketing department because the owner of the firm does the marketing instead. Eventually it becomes tedious and the owner hires marketers to help sell the products or services. Unfortunately, most companies do not set aside a substantial budget for the marketing department. Instead they expect the marketing department to provide the finances to run the business without initially investing in it. Hence the reason why marketers do not stay in most organizations. They are underpaid and not valued. We at Outsource Marketing Kenya take marketing seriously. We budget for every product or service that needs marketing. We take out this function from your business and run it in a professional way. Be it branding, promotional campaigns, E-mail Marketing, Mobile Marketing, Social Media and Internet Marketing, door-to-door marketing, you name it, we have it all covered. Just so you know, there's always a target matket out there for your product (s) or service (s).
Thursday, November 22, 2012
Outsource Marketing Kenya Ltd is a marketing and media firm that was registered in October 2011 and started operations in October 2012. OMK, as it is popularly referred to, deals mainly with outsourced marketing of products and services. The reasoning behind the idea for outsourced marketing was the realization that companies and individuals have products they would like to sell or acquire customers for but do not know who their customers are or where they can be found. Hence, OMK's core business, which is to find these clients on behalf of these clients. We have experienced marketers who take the hussle of finding clients out of your organization and let you focus on your core business.
We are pleased to have acquired clients for whom we market their products. These include:
Danana Girls' Secondary School: Situated 35 kilometres from the city centre, this is one of the best schools in the country that can afford the students the space and a good environment to focus on their studies. A girl's only school, it was started by Mr. Daniel Ndonye and received its first lot of students on 6th February 2001. The school offers 8-4-4 curriculum education and has highly quaified, dedicated and experienced graduate teachers some of whom are KNEC examiners.
DS Ouma Associates: A Certified Public Accountants firm registered in Kenya and offering Annual Statutory Audits, Project Audits, Accountancy Services, Internal Audit Services, Tax Consultancy, Business Advisory in public and private sectors, Financial Systems Implementation, Risk Management Services and Payroll management Services. Ds Ouma & Associates has experienced experts with over 7 years' experience in the fields of Income Tax, Customs, Corporate Tax, VAT, Audit and Assurance and Treasury Management. DS Ouma & Associates are also Certified Public Secretaries.
Aren Software Ltd is a software development company specializing in the development and distribution of payroll software. Aren Software products are used by clients spanning the three East African countries of Kenya, Tanzania and Uganda. The payroll software is famed for its reliability and stability due to its many years of development.
Monday, November 19, 2012
Your organization's needs:
We understand that you want to get the most returns from you products and services and you need a partner who can get the market to pay attention to your business. We say give us the job and we shall get it done! You need to focus on your core business and we can get the market at your doorstep so you don’t hustle. We reckon you have a need for the following in your organization:
* You want increased sales of your products and services;
* You need increased clientele and profit margins to break-even;
* You need training for your marketing, PR and/or communications department;
* You require your products to be well positioned in the market in order to become a household name;
* You need branding for your products;
* You want branding of your organizational name so as to attract a positive image and client referrals;
* You require brand visibility on the Internet;
* You want your business to benefit from exposure to the social networks (i.e. Facebook, Twitter, Myspace)
* You want to turn online visitors to your website into clients.
Saturday, November 17, 2012
Outsource Marketing Kenya (OMK) is a unique organization offering marketing, public relations and communications services amongst others to the small and medium-sized sector in Kenya. We strive to meet the client’s requirements by developing marketing strategies that will set your organization apart from its competitors and put your products and services at the top. We endeavour to deliver customer satisfaction that will make you come back and even recommend us. With our knowledgeable, dedicated and driven workforce you are guaranteed Return on Investment of 6-12 months. You can therefore count on us to deliver!